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Do Design: Why Beauty is Key to Everything (Do Books)

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Product ID: 50903499
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Alan Moore
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About the item

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Review ------ An excellent guide to the essence of beauty the freedom to create it and an argument for its power and importance to the soul. --Tim Smit, The Eden Project About the Author ---------------- Alan Moore has designed and created everything from books to businesses. He has a unique grasp on the forces that are reshaping our world and how to creatively respond to them. Working on six continents, Alan has shared his knowledge in the form of board and advisory positions at companies such as Hewlett Packard, Microsoft and Coca Cola, workshops and speaking as well as teaching in institutions as wide-ranging as MIT and Reading University's Typography Department, Sloan School of Management and INSEAD. He is the author of four books on creativity, marketing and business transformation including No Straight Lines: Making sense of our nonlinear world (2011). He runs workshops for individual craftspeople, startups and large companies to help them make beautiful things and experiences. He still works as an artist. He tries everyday to lead a life as beautifully as he possibly can.
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